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> Electricity and processing power aren't that expensive.

Surely you don't do "cost plus" pricing for your own services.

You do value based pricing for your services. I'd bet that you don't think at all about the electricity and processing costs that it takes to do what you do.

Apple is no different.

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It's value that they created only by preventing business from servicing themselves. It's more like demanding payment for not torching your shop than by offering a unique value generating service.

If the app store were really so incredibly great for app developers then Apple should have no trouble allowing alternate app stores.

> It's value that they created only by preventing business from servicing themselves.

Well, and building a product and ecosystem nearly from scratch that arguably started an industry that’s now around half a trillion dollars a year.

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