> big data

That's because it didn't get a chance to mature and to show how it could be powerful. People kept trying to force hadoop into it and call themselves "big data experts"

We've gotten a bit more clarity in this world with streaming technologies. However, there hasn't been a good and clear voice to say "hey .. this is how it fits in with your web app and this is what you expect of it". (I'm thinking about developing a talk on this.. how it fits in [hint.. your microservice app shouldn't do any heavy lifting of processing data])