Over the last couple of years, my income has gone up a lot, from "barely scraping by, >50% of my income spent on rent" to "comfortable, can make any small purchases I like without worrying".

This has led to a huge change in my attitude to buying things like app, books, games, movies. If it's a small company/author who cares about their product/book etc. and charges a reasonable amount, I want to pay for what I'm using. Before, I pirated, searched for zero cost stuff, because it was either that or reduce the quality of the food I ate. Now, I can support the people that make the amazing things I use, and I want to support them. I don't think I'm especially unusual in this regard.

I guess the difference is that now, a $5 app purchase is close to zero in its affects on my bank account, a $20 app purchase needs only a few seconds consideration. However, if I see a $1-$10 a month subscription for simple app with very little cloud functionality, that's still a hard no from me because it seems like blatant greed.