It is this, so called "end to end encryption" which is actually not "end to end", but "end to end plus NSA", but they are not allowed to say "plus NSA" so they say only "end to end" - without "plus NSA"...
Sorry; I must have missed something, what are you referring to? Is Google (or Apple?) pushing something that isn't end to end but claiming that it is? I seem to recall that Zoom did something like that, but not Google or Apple.