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This story is in reaction to the Amazon TV ad campaign that just launched pledging that Amazon will be carbon-neutral by 2040 and they're "not sure how we'll get there, but we will."

Obviously two tech companies with drastically different carbon footprints, considering Google doesn't own a global multimodal logistics fleet.

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Correct me if I am wrong, but from the blog post, Google is claiming that they have been carbon neutral from 2007. They just took care of offsetting the emissions before 2007. The 2030 aim is to be carbon free. Not sure how it compares to Amazon.

disc: Googler.

> not sure how we'll get there, but we will.

This reminds me of Bezos’s announcement that Amazon would be making deliveries by drone by 2018.

What I love about that announcement is that it came right during Christmas shopping season. Hey everybody, we have nothing concrete to announce, but while we have your attention, remember that Prime is a great way to buy holiday gifts for people!

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