1) David Camerons right to own policy was very favourable among young adults who felt like they will never be able to own a home. I had a friend of mine tell me that he "selfishly" voted tory because of that policy.
I didn't have the heart to tell him where the money came from.
2) Tories are good at projecting a feeling of "control" and making their opponents seem a bit chaotic or not as clear. Their opponents do not help themselves here.
This is my own observation, I see often that tories will speak clearly with a single voice and paint labour as being "in chaos" or that labour is seriously divided on key issues.
3) People are generally afraid of immigration. Tories are on the anti-immigration side of things publicly (though, this is betrayed by their actual policies, because immigration brings a lot of wealth to the country.)
4) People don't like taxes, and see the cuts to public services as "eventually coming to them". This was told to me by my friends father who voted tory.
When I was younger I definitely favoured Labour, but drifted towards Tory/Brexit party when Brexit happened. I don't particularly like giant power structures and want small government - Labour will never give me that. I also strongly identify with core conservative values, even if the Tories don't project them very well, I don't see an alternative.
Sibling comment is fairly on point.
TL;DR: "The least worst" party (imo).
- Pro free speech (or as The Guardian like to describe me, "free speech extremist")
- Equality of opportunity (but not "positive" discrimination), NHS and safety nets fit here
- Proud of our country and history, and acknowledging the bad parts without trying to destroy them
- Capitalism/free markets over intense regulation
- Pro small business and anti corporatism
- Self responsibility
So definitely not the current Tory party, but more ideologically aligned with me than any other.
For now, I'd definitely ask you to consider if supporting the current party (which as you note is antithetical to some of your values) might damage the country or move it too far away from your ideals?
I generally feel let down by all the major political parties, so I've been attempting to vote for whoever will do the least harm but it's so hard to figure that out these days :/