This film was not made for you. Techies like us have been up to speed on these topics for years, but most people have not.

Many people might have a creeping feeling that something is wrong in the world of social media, but almost none understands the actual mechanics of an algorithm and what it can do when applied on a global scale. This film is made for them, and judging by the reactions to the movie from non-tech people around me, it has had a profound effect and made them reflect deeply about their use of social media.