There seems to be an overall issue now where the quality of the good produced and the benefit to the consumer is divorced from the value extracted by the producer.
For instance, you can make a mobile game company that aggressively monetizes re-hashed bubble-poppers or match three games. With that, you focus not on innovation of pleasing the customer but on making the most money per customer so that you can feed it back into your marketing. The most exploitative game wins.
This is a more profitable strategy than simply trying to make a fun game that people want to play.
With most consumer markets, we find similar stories of customer exploitation being a better play than simply making a great product. This is not as much the case in B2B.
How do we reign back in the markets? It doesn't seem like consumer choice is working out very well.
Maybe marketing is at the core of all of this malignment.