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I wonder how much is/was spent on marketing.

No ad spend, and $0 marketing spend, just my Twitter (https://twitter.com/levelsio) and Google searches

So you don't mention or count all the press coverage of the "I'm launching 12 startups in 12 months"? [1]

Yep sure, that was 6 years ago. But I didn't pay money for that.

6+ years of your life building followership. I'd say that cost a bit- but you've more than earned it. I, for one, enjoy all your stuff Pieter.

Your comment sounds like he spent the entirety of his 6+ yrs of his life building followership for the site.

6 years of your life is a price that's pretty steep. Some crimes have prison sentences shorter than that.

I wouldn't call that free.

Haha it didn't feel like a prison sentence but I see what everyone means now yes. Time investment obviously, also work into the site.