Even assuming that were true (Hootsuite is a B Corp, so it's not quite that simple), companies have to engage in reputation management as part of making money. The result of this is that even entirely profit-focused companies will often refuse to deal with certain suppliers and customers. This is effectively a cost of doing business for highly disreputable companies and organisations; certain suppliers simply won't deal with them. As I mentioned elsewhere, pornography is a particularly dramatic example, with its own (very expensive) supporting ecosystem of companies.
I think the sooner people realize what capitalism does to our world and how focusing on profits, ownership and consumerism makes everything more shit, the better.