It's more complicated to the point that Netflix offered a $1,000,000 prize for someone who could build a better one.
That's much more honest feedback than user's star rankings, which can be skewed by a lot of factors: users failing to rate things, rating based on what they feel they should like rather than what they actually enjoy, the psychological anchor of the suggested ranking. It's not surprising that their existing work got most of the value out of that data.
They have much better data now, and I'm sure they're not letting anybody get so much as a glimpse.
However, what do you think of the proposed idea. Maybe in theory it looks better but until I A/B test it I might never know if it's really better than what's currently out there.