Americans just don't like small cars, (for obvious reasons, as if you are driving next to F-250 and GM Silverados, your car will feel unsafe).
Also, in Cities, registration/parking/insurance cost quiet a bit, and those cars are usually charged full prices for parking.
So, even in metro areas, the difference in total cost between a 13k (super small car) and a 23k midsize/compact car are not that much. If they have to go to the hassle of owning a car, folks in metro areas in the US, prefer a size up
Now, in europe is a total difference. If you have driven in some Italian towns, you would understand that anything larger than a Toyta Corolla/Honda civic, would not fit in many streets and parking would be super hard. By necessity, you have to go down a size.
I know, when I was looking to buy a car for my parent's home in Albania, I had to choose the smallest crossover possible, otherwise it wont be comfortable to drive in the tight roads of my neighborhood. (even VW Tiguan, would be too large).
I think an electric car the size of a Toyota Yaris / Honda Jazz would be a big hit in Australia, since that category has been popular for decades. Whereas I think the only popular sedan nowadays would be the Camry, and they are mainly used for taxis. Family cars tend to be SUVs with underpowered petrol or diesel engines to try and get the fuel economy, even if it struggles to climb hills.
Another big seller I think would be a plug in hybrid ute similar to a Hilux, since they are the main vehicles used by tradies. If you could get maybe 100 - 200km of travel using electric only and then petrol for the rest, I think that would be suitable for people who mainly work in metropolitan areas. You could also use the battery instead of carrying a petrol generator.
I agree, but clearly it needs to come from the right brand. Renault currently sells the Zoe in Australia but it doesn't look like they're selling a lot - Renault's aren't popular in Australia and only have a few dealerships.
Look at the British mini and compare it to the Cooper mini that ended up for sale here. And that's British vs US safety standards. I've spent enough time in China to know that the difference there would be even more extreme.
It would be, by far, the cheapest way to own a car, and would be green to boot. Also, I'm not convinced the car is that bad, from the reviews I've read.
And yes, it's going to be safer than a motorcycle anywhere outside a highway.
You can probably find a high end enclosed golf cart with similar specs.
https://www.census.gov/newsroom/press-releases/2016/cb16-210...