Controlling for party affiliation within the context of a negative ad campaign would've yielded much more interesting results. In all but Wisconsin, this paragraph in particular almost seems counter to their argument with back-of-napkin controls:

> In Georgia, despite Black people constituting 32% of the population, they made up 61% of the ‘Deterrence’ category. In North Carolina, Black people are 22% of the population but were 46% of ‘Deterrence’. In Wisconsin, Black people constitute just 5.4% of the population but made up 17% of ‘Deterrence’.