Anecdotally, consumer NVMe SSDs actually tend to not lie about it. Every time I've benchmarked a consumer NVMe SSD under Windows both with and without the "Write Cache Buffer Flushing" option, it has a profound impact on the measured performance of the SSD. I have not observed a comparable performance impact for SATA SSDs, so I suspect Microsoft's description of what that option does is inaccurate for at least one type of drive, though it is at least possible that ignoring flushes is extremely common for consumer SATA SSDs but uncommon for consumer NVMe SSDs.