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I thought it was going to be announcing a product that plays ads while you’re on hold.

Tongue in cheek:

Maybe the goal wasn’t to play ads, but to remove obstacles that prevent the users from playing ads.

A nonzero percentage of users will spend their reclaimed time watching youtube. This is often equivalent to watching ads.

When Google got into self driving cars that was a thought some people had in earnest. Self-driving means a lot more time your eyes can be on ads.

Same.