First slide on the topic at 13:55
Returns to the slide at 17:20
If I remember correctly, somewhere else in the talk he says something like, "I don't think we need GPLv3 for this", but I don't remember where (earlier or later) and don't have time to re-watch the whole talk to hunt for it right now.
(edit: although I think he still prefers v3 / thinks it is stronger. Really you should just watch the talk instead of taking my memory of what he said for granted)
Meanwhile, billions of Linux-based Android devices have locked down bootloaders like the parent comment said.
They aren't entitled to violate the terms of the GPL. They aren't entitled to sell unauthorised copies of Disney DVDs either, and for the same reasons. Compliance with copyright law, and compliance with the licence terms of software that doesn't belong to you, are not optional.
Raising awareness and offering alternatives all seems good, but I still hope litigation is a last ditch effort.