Once more large internet companies realize that their users (both of their services and API) are not necessarily their customers (Think Twitter's denial of new 3rd party clients), the API free-for-all which we're experiencing right now will dry up, and we'll see at least one of the companies-who-are-built-on-other-companies fail. This might be the kick in the pants that the startup community needs to realize the importance of building unique, independent businesses.