What annoys me is that Sonos shouldn't even need to do this crap. The people I know who own Sonos products love them and already pay a premium for the product. How much can they honestly be making of this data?
We know from a few years back, that the experts in violating your privacy, Facebook, will make around $60 per year, for an American, somewhat less for Europeans and nothing from everyone else. I doubt that Sonos is able to make ANY meaningful profit from the data they collect, so why bother?
It's the same with Samsung, how much does it cost to develop and maintain the infrastructure for collecting data, compared to how much money is to be made?