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I have a very recent example for this, we are a very research based shop and have recently submitted a paper about part of our open source software. One of two reviewers literally answered with 10 points, where every single one is a variation on it not being a study.

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The reviewer is saying your paper isn't a "proper" study?

I'm wondering about the nature of your shop. You said it's heavy on research, but it also doesn't sound like you're in academia.

No this isn't a study at all is the joke. We are developing/offer a database for health insurance (specifically the German Market) data, for non technical people to analyse the effectiveness of certain treatments etc. Or create certain cohorts for studies. The paper was an overview/introduction to It. while I'm proud to have written it, it's basically marketing/legitimation for our field. Another division of our company does actual data science, research and publication on these topics. We're in a weird middle ground as our ownership is all health insurances which makes us technically public service, but our work environment is far more tech oriented (and 20 years young on average).

Why are you trying to publish it in a journal?

This is what demo papers are for. Submit to a demo track, and don't take negative reviews personally :)

> and don't take negative reviews personally

I didn't as it it's obvious the reviewer didn't read the paper :)

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