Looking at http://replay.web.archive.org/20071123051120/http://positive...:

1998 - 2001 Book store

2003 Redirect to porn-looking domain name

2005 - 2009 Self-(book)publishing site

2009 Content site or directory of links for dating

2011 Redirect to a MFA site

If the site had been sustainable, it would have to grow into a niche or grow in size, the latter which would become Amazon or the likes anyhow.