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Comment by neuronic | Hacker News Reader

None of that even remotely matters. As soon as the Internet gets their hand on a physical PS5 and embargoes are gone you will see teardowns and 'controlled Sony messaging' won't help anyone.

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Being first matters. I think a significant amount of people are only interested enough to watch one PS5 teardown.

No kidding. This is going to be the first search result for, "PS5 teardown" after the release of the console. There's a lot of value in that when you think about what people would look for when they're considering buying a major purchase. Especially since I imagine the alternative as something to the effect of this video. https://www.youtube.com/watch?v=VarmzG1Y-og

Funny you mention it, because if you search “PS5 teardown” on YouTube right now, the original video is the 13th (!) result.

https://web.archive.org/web/20201007230301if_/https://www.yo...

I'm one of those people; I enjoy seeing teardowns of most new products, to see the tradeoffs inside.

I'm guessing Sony wants to get ahead of iFixit's snarky (but entertaining) teardowns, and the like.

Being first matters a lot for unboxings, teardowns, etc. (assuming you can also get a wide audience in that first post).

This is the idea behind Intels review bans. Get the first videos of their chips without any AMD comparisons which means for the entire life of the chip those first reviews will still be the top of the search results.

But people might not watch the new teardowns if they've already seen this one.

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