Being first matters. I think a significant amount of people are only interested enough to watch one PS5 teardown.
https://web.archive.org/web/20201007230301if_/https://www.yo...
I'm guessing Sony wants to get ahead of iFixit's snarky (but entertaining) teardowns, and the like.
Being first matters a lot for unboxings, teardowns, etc. (assuming you can also get a wide audience in that first post).