Large companies allocate some percentage of their budget to "modernization" or "IT improvements" IBM tries to grab as much of that budget as possible and then to spend a little money as possible internally delivering results. So they end up selling "Watson AI" or implement a "24/7 Cyber Security Operation Center". They don't give a shit how useful or long term successful those products or services are. They only care about how big the contract is and how high their margins are on the contracts.