Did you forget the /s ?
(I can't quote the specific rule, but I seem to remember this from some feedback that @dang gave me a while ago.)
"Avoid snark" is my first guess.
When you use /s, you're disclaiming the sarcasm immediately and in the same delivery as the words. It doesn't resemble tone at all, because you can't choose to be subtle. You don't get a beat in which the other person is initially surprised and then "gets it."