Huh. I’ve read Brain of the Firm, and Heart of the Enterprise, as well as Weiner’s Introduction to Cybernetics, and I found that the material is challenging but rewarding, not “sheer gorp.”
Contrary to the summary that this blog offers, cybernetics is defined pretty thoroughly as the study of viable systems; i.e. anything that continues to maintain itself. This “cybernetic” field is named so because of the Greek word for “governance.”