Partially agree,,Google Colabs is outstanding, even though inspired by jupyter notebook. Taking over scientific community
That latter one, at least, was not entirely serious criticism.
I'm not sure that even Colab is an unmitigated win for the company, it does definitely have "that AWS feeling" of an internal tool that was made a product without really retooling it for that purpose thoroughly. This has kind of become the norm in cloud platforms, though.