Besides hating, don't you think this is strategic move for the Nokia?
This way the CEO and board of directors can give themselves huge bonuses for "saving" the company. Then 5-8 years down the road, when no more can be squeezed out of the Nokia brand name, they will look for a merger as the next strategic move.
I suspect in 5-8 years we will be talking about Nokia in the same way we talk about AltaVista, or at best they will sell the brand to some faceless manufacturing operation.