I use my voice assistant on my phone to set timers.
That's it.
That's it.
People want "[wake word], [action] [modifiers]".
Companies want "[trademark product] [trademark product] [modifiers]" (eg the parents example "Hey Google (RTM), Live Transcribe (RTM) 'words to transcribe'").
I've only used Alexa (and only for fun) but the replacement of verbs with companies/products, and of nouns with proper nouns, is really annoying to me and gets in the way IMO.
"What's the weather in Yosemite" and "Yosemite weather" can get you two drastically different results. As of right now (10/26/2020 10:35 AM) the two results I get are 43F and 32F.
I made an "and finally ..." to add funny news to the end of the daily briefing and was super impressed how easy it was.