The GP's Google example concerns thermostats, not search. Google doesn't have a thermostat monopoly. Is it therefore okay for Google to remotely deactivate the thermostats of people they've decided to dislike?
Just because these companies engage in fancy accounting doesn't mean we aren't consumers in a traditional sense and doesn't mean we waive rights consumers typically are given.
But, because they have a monopoly in search, they can abuse it to dictate terms in other sectors. That’s what I have a problem with.
It’s also a story we’ve seen recently, where some poor user gets their Google Cloud acct locked, and loses their YouTube videos as a result. Those stories are what convinced me that Google needs to be chopped up.