This thing is in absolutely no way a Jira alternative.
(YouTrack is the Jira alternative, but it's not free.)
(YouTrack is the Jira alternative, but it's not free.)
Personal opinion, so many PM tools tend to be bloated and each view ends up causing more mental overload for the team, EM and PM.
We've tried to focus on speed with performance and keeping things simple.
If you want "simple" there are already a thousand and one options available, but alternatives to Jira are extremely rare. This is how Atlassian captured the market.
So in my opinion you should really change your marketing, as it is it really gives off a false advertising vibe.
OTOH, Tara's simplicity is godsent, especially as a small team. The comparison makes sense to me.