Reddit is down fairly often, to be honest. It does the thing where it pretends like it's up by showing you its front page, but if you click on anything it'll error out on you.
Yeah I've been using reddit since 2008 and daily downtime was not uncommon at some points.
That one's on the author, not the medium.
OP's point is that there are extra complexities which can lead to you shooting yourself in the foot in an attempt at further visibility. These trade-offs must be considered and taken seriously, and now the author will have to reevaluate his position. Maybe we'll get a post-mortem reflection from them.