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I think thats certainly in their repertoire too. In fact, they're probably experimenting with a number of degrading user experiences to see what performs best

Just play political ads from whatever candidate over and over. That'll get somebody to make the ads go away.

I literally converted today because of this. Damn you Dr Squatch soap company.

If people would pay for content we might have less ads...

I wish that were the case. I'm regularly served just as many NYTimes ads as before I became a subscriber.