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If that's true, why did Apple ads start showing in iOS? There's now a promotion for Apples services in iOS 14 settings, we're getting notifications about Apple arcade things, the Apple Ads tracking setting is ON by default and split from 3rd party ad tracking settings...

Not to mention their actions like political censorship (just from today: https://news.ycombinator.com/item?id=24939717 )

Your narrative fits Apple marketing, but not their actions anymore.

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> If that's true, why did Apple ads start showing in iOS?

Just because Apple does things besides sell hardware, doesn't mean those other things are their primary focus. "Services" make up 'only' 22% of their revenue:

* https://sixcolors.com/post/2020/10/apple-q4-2020-results-rec...

I'd hazard to guess that App stores, Music, Pay, and TV make up the majority of revenues—and not ads.

It depends of where they find growth to be at

As I said, things can change, company aims can change - and as you said, it's not clear cut anymore whether Apple is to be trusted.

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