I like a good quote too, but there’s not much substance here. “Doing the right things”? Everyone feels they’re doing the right things, generally. In fact it’s very difficult to convince anyone to do anything differently.
In fact, to analyze this a bit deeper, what’s the point of the quote at all? Doing the right things is completely separable from doing things right. It’s like pointing out that the sun is warm and oceans are blue. It just doesn’t feel like there’s anything here.
I bet some number of people on HN work in adtech, and that a different number feel they’re doing the wrong thing. What’s the takeaway?