> What is it about cannabis that makes it so much more amenable to direct democracy compared to popular democracy. Polls show that overwhelming majorities in most states support legalization. Yet elected representative have been extremely reticent to move policy in that direction. Two thirds of Americans support legalization, yet neither of the major party candidates for president do.
It's counter to "tough on crime" messaging, and for both parties, a lot of your reliable voters love "tough on crime" candidates.
Campaign contributions from groups interested in the status quo (law enforcement unions, private prison groups, pharmaceutical/tobacco/alcohol companies) also have an interest in funding the "No" campaign.