Why That Big Customer You Are Chasing Will Kill Your Startup

Who doesn’t want a big customer with a big appetite? It looks like easy money and a sure-fire way to grow your business. The holy grail of business wins is landing a massive customer. A company with impressive brand recognition and deep pockets.

At least, that is what social media and business books love to portray. Yet they do little to highlight the dark side.

Great points all around.

I’ve simplified it for myself.

Either I build a business to go after big customers or I don’t.

What kills a small company is multiple categories of customers.

One big one can turn into three, if you don’t have 5-10 smaller ones consuming your bandwidth.