All thing aside, the final graph describes how the company was bought from the CIA by an entrepreneur...except he didn't know it was CIA owned at the time and now that company he bought is probably effectively worthless. That sucks pretty bad.
But the revocation of unrelated export licences this year by Switzerland out of embarrassment was deemed illegal, and that really is too bad. Bern killed a company, and cost Zug 80 jobs. Not cool.
Repeat this enough times and you have a large contingent voting for the other guy, regardless of how awful he may seem.