It is not easy to do something 'lifetime' obviously. I set out to create a service 'for life'[0], it is 15 years old next year, it has loyal clients and it's getting an update (rewrite, modern skin, app, modern features, launching 1/1/'21) for it's 15th birthday. But although I promise never to sell (out; no ads, no data sales etc) and have the entire product (source etc) in escrow, anyone can break their word + contract obviously. I keep promising lifetime anyway and hope that others who do do not break their word easily either.