Maybe they would prefer KPIs like "increase sales", "average issue resolution time goes down" instead of fluff like "more @mentions used in chat to increase staff engagement".
This data is a wet dream for middle managers locked out of creating actual value and doomed to micro-manage.
These metrics are not the ones any sensible manager is interested in if they seek profit and well-being for the company
If I'm not profiting, I'll be out of business and these metrics will prove to be valuable.