If there wasn't massive inequality and poverty to be tapped, bored energy wouldn't be so easily redirected to the culture war.
It's all middle and upper-middle class Americans who have the luxury and time to spend time on social media (often at work).
Your opponent nowadays is a very pragmatic autocratic regime, with it's own issues, but this corona-crisis at least showed they can keep their mandate of heaven. Four more years in this culture war and you won't be able to get consensus on anything.
So, no, it's not just middle- and upper-middle class Americans on social media.