An earlier version of the blog post (that danzheng likely saw) didn't include the section about offline events, though it did include something about Evite in the "Get creative" section.

From what I understand, MySpace got its initial group of users from (1) having a contest for parent company Euniverse.com employees to invite as many people as they could, and (2) spamming Friendster users, telling them about a faster alternative, when Friendster had performance issues.

MySpace also had a pretty good viral loop that went like this: 1) See small thumbnail image of Tila Tequila's boobs 2) Click image to see larger version, then forced to create account 3) Create account, use contact importer, email everyone you know

I think they didn't start throwing events until they were big.