they -really- want to push iPhone (particularly Pro + Pro Max) as their camera. it even has Wi-Fi, mobile data and iMovie, so you can shoot video, edit it wherever you are, then push to Instagram/YouTube/whatever else.
i say when pigs fly. (sadly.)
i say when pigs fly. (sadly.)
Doing something analogous with cameras isn't an impossibility. It's not even going to cannibalize iPhone sales; the opposite if anything, although I'd imagine most people who are serious about shooting video on their phone have a 12 Pro in their pocket already.
But mostly, it would give an obvious upgrade path to get into cinema-quality and real lenses, for customers who cut their teeth on what the iPhone has to offer.
It's a natural fit for Apple, although I think I understand why they haven't: it's hard for that company to get out of bed for less than a million units sold, of anything.