Add that chess had already seen a remarkable resurgence this year, before the Queen's Gambit.
https://thenextweb.com/gaming/2020/09/13/the-classic-game-of...
https://www.insider.com/online-chess-has-surged-during-quara...
I absolutely loved the Queen's Gambit, but the root comment has it a bit backwards. It really seems like the Queen's Gambit came at a remarkably opportune time, just as chess was re-emerging into the popular mindspace.