I would say Amazon’s main business is commerce. They want to be involved everywhere people are buying/selling things. AWS & Amazon.com are coincidences of them starting up around the same time as the internet.

Before long, they’ll own the entire feature for “oh, I need to buy cereal. Alexa buy me cereal. Ok, done. <few mins later>. I’m passing by the Amazon Go store on way home, Alexa. Can I return these shoes I bought last week and pick up my cereal there. Sure.”

Quite the other way, they're a cloud company with a gift shop.

Retail is the lion share of revenue but AWS is over half of profits last I checked.

Retail is Amazons biggest revenue (raw cash) generator. AWS is amazons biggest profit (cash after expenses) generator.

You’ve got it backwards. Their main business is aws.

please stop with this meme ? meme is not tech first for whatever definitions of /tech first/ you have.