Because people can't behave.
It's not too much to ask for people to act appropriately in certain situations. During a movie, or stage production, it is not too much to ask for people to shut up and stay off their damned phones. If you can't be relatively quiet for a few hours, maybe going to a theater is not for you.
I think we've found the talker/cell-phone-using cinema-goer.
If someone is making too much noise let them know.
I suspect that you've not tried this more than once, or maybe not even at all.
More generally, I have approximately a 0% success rate getting people to change their bothersome behavior. Loud neighbors are far more common and know they're being loud and don't give a shit in every single experience I've ever had.
I'm not afraid of confrontation, I just don't see the point when it literally never works in my experience.
Makes you wonder why you _hate_ them...