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Money is not an issue at all. It's about protecting the perception of quality that comes from having Google co-authors, and ultimately the Google brand.

Otherwise, everyone and their mother would milk the Google name by submitting papers in every direction.

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Sure, then they should have a 2-step process. The first step should be approving writing the paper, and any high selectivity should happen at that point.

The second step should be approving the final contents, and that process should not reject a high fraction of submissions and should allow resubmissions with changes.

It would suck to spend 200 hours figuring out how to fight to position figures in LaTeX only to be rejected by some dudes who think the figure is confidential.

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