If they wanted companies to be licensed they could just require a license. Instead they require a license and a bond worth millions of dollars in some cases, nominally to protect consumers. Yet if you have a million consumers in a state and a $1,000,000 bond, that means that if the company defaults, each consumer gets back a dollar.

This doesn't sound like consumer protection to me. It sounds like an artificial barrier to entry.

Also, PayPal has had licenses in all states that require them since its IPO, and clearly there's no connection between this issue and customer service.