I have a work macbook. I have a personal XPS. I have an Android phone (because I can flash my own roms).
The chargers that ship with modern devices tend to be USB-C to USB-C (including Apple's own macbook charger).
I have absolutely no desire to fit a lightning cable into my life, and I'm hardly the only person I know who has a macbook and an android phone (about half of my company of 300 falls into the exact same bucket).
I don't typically buy Apple devices because I think they're oppressively locked down, but that's not really something I care that much about for headphones.
Plus, given the whole market for decent bluetooth headphones is ridiculously price inflated anyways, Apple's price here doesn't dissuade me nearly as much as normal.
Basically - I would absolutely consider picking up a Max, but lightning is a serious knock against the product.