The biggest hurdle was the speed of the graph creation. Basically taking a 250,000,000 paper/2,500,000 citaiton db and creating graphs that could be up to 200k papers and 3-4mm citations. For that I ended up learning/using Rust (which was a great experience).
The plan is to keep it totally free and hopefully get some institutional support once I get a better handle on demand and costs.
Ask me anything!
EDIT: As you are going through the site, be sure to use the purple "+" buttons to create your own graphs centered on the topic of your choice. That combined with the in-graph keyword filters are probably the most powerful ways to quickly zero in on the most relevant literature.