> “That’s Apple’s marketing working and convincing you to scapegoat us so they can decide how the internet should work — even beyond their devices,” he wrote. “I’m an optimist who works in technology because I think tech can be a lever for democratizing access and giving opportunity. Including for businesses. And if you think this is going to stop with personalized ads . . . well, then I disagree.”
Allowing users to choose whether they want to be tracked passes the decision of "how the internet should work" from companies that sell ads to the users. It sounds like Levy just wants to remain in control of that decision.
Then he has the audacity to mention "democracy" despite wanting to remove power from the majority of the affected people.